McDonald,William J. <br/><br/>
Direct marketing: an integrated approach / 
McDonald,William J. 
 - Boston:  Irwin McGraw-Hill,  1998. 
 - xvii,532p;25cm 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0071159517 
<br/><br/><label>Dewey Class. No.: </label>658.84 MCD