Goncalves,Karen P <br/><br/>
Services marketing: a strategic approach / 
Goncalves,Karen P. 
 - New Jersey:  Prentice Hall,  1998. 
 - xiii,223p;25cm 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0139548920 
<br/><br/><label>Dewey Class. No.: </label>658.8 GON