TY  - BOOK
AU  - Benett, P.D
AU  - Kassarjian, Harold H.
TI  - Consumer behaviour
SN  - 8120301722
U1  - 658.8342  
PY  - 1993///
CY  - New delhi
PB  - Prentice Hall of India
KW  - Management
KW  - Marketing
KW  - Consumer research
KW  - Consumer behaviour
N1  - Includes bibliographical references
ER  -