Sungupta, Subroto <br/><br/>
Brand positioning :   strategies for competitive advantage /  
Subroto Sungupta. 
 - New Delhi :   Tata McGraw-Hill Publishing Co. Ltd.,   ©1990. 
 - xvii, 299 p. ;   ill. ;   23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0074624016 9780074624012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Product management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  / SEN