TY  - BOOK
AU  - Sungupta,Subroto
TI  - Brand positioning : : strategies for competitive advantage / 
SN  - 0074624016
U1  - 658.827 
PY  - 1990///
CY  - New Delhi : 
PB  - Tata McGraw-Hill Publishing Co. Ltd., 
KW  - Branding (Marketing)
KW  - Product management
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -