Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle ... [et al.].
Material type: TextLanguage: English Publication details: Noida : Pearson, 2018. Edition: 3rd edDescription: xv, 439 p. ; 24 cmISBN: 9789332578050Subject(s): Marketing research | Management | Marketing -- Mathematical models | Performance -- MeasurementDDC classification: 658.83Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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Textbooks | Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 658.83 MAR (Browse shelf(Opens below)) | Available | 103744 |
Total holds: 0
Includes bibliographical references and index.
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