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Advertising management / David A. Aaker

by Aaker, David A | [Author].

Material type: Text Text Language: eng Publication details: New Delhi : Prentice Hall of India, 1995Availability: Items available for loan: Central Library, TU (3)Location, call number: Textbook Section (Consult Shelf-Guide to locate the book) 659 AAK, ... Items available for reference: Central Library, TU: Not for loan (1)Location, call number: Reference Book Section (Consult Shelf-Guide to locate the book) 659 AAK.

Advertising management / Rajeev Batra, John G. Myers and David A. Aaker.

by Batra, Rajeev | Myers, John G | Aaker, David A.

Edition: 5th ed.Material type: Text Text Language: English Publication details: Noida : Pearson India Education Services Pvt. Ltd., ©2006Availability: Items available for loan: Central Library, TU (7)Location, call number: Textbook Section (Consult Shelf-Guide to locate the book) 659.1 BAT, ...

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