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Consumer behavior : building marketing strategy / David L. Mothersbaugh, Del I. Hawkins and Amit Mookerjee.

by Mothersbaugh, David L | Hawkins, Del I | Mookerjee, Amit.

Edition: 13th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Chennai : McGraw Hill Education (India) Pvt. Ltd., ©2014Availability: Items available for loan: Central Library, TU (5)Location, call number: Textbook Section (Consult Shelf-Guide to locate the book) 658.8342 MOT, ...

Consumer behavior : building marketing strategy / Del I. Hawknis, David L. Mothersbaugh and Amit Mookerjee

by Hawkins, Del I | Mothersbaugh, David L | Mookerjee, Amit.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : McGraw Hill, 2013Availability: Items available for loan: Central Library, TU (1)Location, call number: Textbook Section (Consult Shelf-Guide to locate the book) 658.8342 HAW.

Consumer behavior : building marketing strategy / David L. Mothersbaugh ... [et al.].

by Mothersbaugh, David L | Hawkins, Del I | Kleiser, Susan Bardi | Mookerjee, Amit.

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : McGraw Hill, 2022Availability: Items available for loan: Central Library, TU (1)Location, call number: Textbook Section (Consult Shelf-Guide to locate the book) 658.8342 CON.

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