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Consumer behavior : building marketing strategy / David L. Mothersbaugh, Del I. Hawkins and Amit Mookerjee. by Mothersbaugh, David L | Hawkins, Del I | Mookerjee, Amit. Edition: 13th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: Chennai : McGraw Hill Education (India) Pvt. Ltd., ©2014Availability: Items available for loan: Central Library, TU (3)Location, call number: Textbook Section (Consult Shelf-Guide to locate the book) 658.8342 MOT, ... Not available: Central Library, TU: Checked out (2).
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Consumer behavior : building marketing strategy / David L. Mothersbaugh ... [et al.]. by Mothersbaugh, David L | Hawkins, Del I | Kleiser, Susan Bardi | Mookerjee, Amit. Edition: 14th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New Delhi : McGraw Hill, 2022Availability: Items available for loan: Central Library, TU (1)Location, call number: Textbook Section (Consult Shelf-Guide to locate the book) 658.8342 CON.
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