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		Brand positioning : strategies for competitive advantage / Subroto Sungupta. by Sungupta, Subroto. Material type: Text Language: English Publication details: New Delhi : Tata McGraw-Hill Publishing Co. Ltd., ©1990Availability: Items available for loan: Central Library, TU (1)Location, call number: Textbook Section (Consult Shelf-Guide to locate the book) 658.827 SEN. Place hold
		18 brand astras : using brand abilities as weapons for CRISP brand building / Jagdeep Kapoor. by Kapoor,Jagdeep. Material type: Text Language: English Publication details: New Delhi: Response Books, 2003Availability: Items available for loan: Central Library, TU (4)Location, call number: Textbook Section (Consult Shelf-Guide to locate the book) 658.827 KAP, ... Place hold

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