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What's in a brand ? / Jones;John Prentice Hall of Indialip.

by Jones;John Prentice Hall of Indialip.

Material type: Text Text Language: English Publication details: New Delhi: Tata McGraw Hill, 1998Availability: Items available for loan: Central Library, TU (2)Location, call number: Textbook Section (Consult Shelf-Guide to locate the book) 658.8343 JON, ...

International advertising: realities and myths / Jones,John Prentice Hall of Indialip.

by Jones,John Prentice Hall of Indialip.

Material type: Text Text Language: English Publication details: Thousand Oaks: Sage Pub., 2000Availability: Items available for loan: Central Library, TU (2)Location, call number: Textbook Section (Consult Shelf-Guide to locate the book) 659.1 JOH, ...

Advertising organizations and publications / Jones,John Prentice Hall of Indialip (ed.).

by Jones,John Prentice Hall of Indialip (ed.).

Material type: Text Text Language: English Publication details: N.Delhi: Sage, 2000Availability: Items available for loan: Central Library, TU (1)Location, call number: Textbook Section (Consult Shelf-Guide to locate the book) 659.1 JON.

How advertising works: the role of research / Jones,John Prentice Hall of Indialip.

by Jones,John Prentice Hall of Indialip.

Material type: Text Text Language: English Publication details: Thousand Oaks: Sage Pub., 1998Availability: Items available for loan: Central Library, TU (1)Location, call number: Textbook Section (Consult Shelf-Guide to locate the book) 659.1 JOH.

How to use advertising to build strong brands / Jones,John Prentice Hall of Indialip.

by Jones,John Prentice Hall of Indialip.

Material type: Text Text Language: English Publication details: Thousand Oaks: Sage, 1999Availability: Items available for loan: Central Library, TU (1)Location, call number: Textbook Section (Consult Shelf-Guide to locate the book) 659.1 JON.

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