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Global marketing and advertising: understanding cultural... / Mooij,Marieke de.

by Mooij,Marieke de.

Material type: Text Text Language: English Publication details: N.Delhi: Sage, 1997Availability: Items available for loan: Central Library, TU (1)Location, call number: Textbook Section (Consult Shelf-Guide to locate the book) 658.802 MOO.

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Global marketing and advertising: understanding cultural paradoxes / Mooij; Marieke de.

by Mooij; Marieke de.

Material type: Text Text Language: English Publication details: Los Angeles: SAGE, 2010Availability: Items available for loan: Central Library, TU (1)Location, call number: Textbook Section (Consult Shelf-Guide to locate the book) 658.802 22 MOO.

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