000 00811nam a2200217Ia 4500
001 22367
008 180118s9999||||xx |||||||||||||| ||eng||
020 _a0761995250
040 _aTULIB
_cTULIB
041 _aeng
082 _a658.827 KAP
100 _aKapoor,J
245 0 _a24 Brand Mantras: Finding a place in the Minds and Hearts of consumers /
_cKapoor,J.
260 _aLondon:
_bResponse Books,
_c2001.
300 _a111p;13cm
504 _aIncludes bibliographical references.
942 _cBK
999 _c15386
_d15386