| 000 | 00753nam a2200265Ia 4500 | ||
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| 999 |
_c50736 _d50736 |
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| 001 | 91884 | ||
| 003 | IN-TzU | ||
| 005 | 20200210100531.0 | ||
| 008 | 180118s9999||||xx |||||||||||||| ||eng|| | ||
| 020 | _a9789332557185 | ||
| 040 | _aTULIB | ||
| 041 | _aeng | ||
| 082 | 0 | 4 |
_a658.8 _bKOT |
| 100 |
_aKotler, Philip _910680 |
||
| 245 | 0 |
_aMarketing management / _cPhilip Kotler and Kevin Lane Keller |
|
| 250 | _a15th ed. | ||
| 260 |
_aNoida : _bPearson, _c2016. |
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| 300 |
_axxvi, 756 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aManagement. _916737 |
||
| 650 |
_aMarketing _vManagement. _91263 |
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| 650 |
_aMarketing management. _912112 |
||
| 700 |
_aKeller, Kevin Lane _916738 |
||
| 942 | _cBK | ||