| 000 | 00883nam a2200277Ia 4500 | ||
|---|---|---|---|
| 999 |
_c54833 _d54833 |
||
| 001 | 26029 | ||
| 003 | IN-TzU | ||
| 005 | 20220308093033.0 | ||
| 008 | 180118s9999||||xx |||||||||||||| ||eng|| | ||
| 020 | _a9789353946135 | ||
| 040 | _aTULIB | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bSTR |
||
| 245 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand quality / _cKevin Lane Keller...[et.al.]. |
|
| 250 | _a5th ed. | ||
| 260 |
_aDelhi: _bPearson Education, _c2020. |
||
| 300 |
_axxx, 642p. ; _c25cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 |
_aBrand Management _vProduct management _xManagement _930868 |
||
| 650 |
_aBrand name products _92827 |
||
| 700 |
_aKeller, Kevin Lane _916738 |
||
| 700 |
_aSwaminathan, Vanitha _930869 |
||
| 700 |
_aParameswaran, Ambi M. G. _930870 |
||
| 700 |
_aJacob, Isaac C. _930871 |
||
| 942 | _cBK | ||