| 000 | 00748cam a2200253 i 4500 | ||
|---|---|---|---|
| 001 | 108197 | ||
| 003 | IN-TzU | ||
| 005 | 20230327115255.0 | ||
| 008 | 230327b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789332518377 | ||
| 040 | _aIN-TzU | ||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a659.1 _bCLO |
| 100 | 1 |
_aClow, Kenneth E. _940783 |
|
| 245 | 1 | 0 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow and Donald E. Baack |
| 250 | _a6th ed. | ||
| 260 |
_aNoida : _bPearson, _c2014. |
||
| 300 |
_a455 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aCommunication in marketing. _926120 |
|
| 650 | 0 |
_aAdvertising. _92826 |
|
| 700 | 1 |
_aBaack, Donald E. _940784 |
|
| 942 | _cBK | ||
| 999 |
_c58024 _d58024 |
||