000 00528nam a2200193Ia 4500
001 11000
008 180118s9999||||xx |||||||||||||| ||eng||
020 _a0333933435
040 _aTULIB
_cTULIB
041 _aeng
082 _a659.1 JEF
100 _aJefkins,Frank
245 0 _aAdvertising /
_cJefkins,Frank.
250 _a3rd ed.
260 _aDelhi:
_bMacmillan,
_c1999.
300 _avii,374p;26cm
504 _aIncludes bibliographical references.
942 _cBK
999 _c7509
_d7509