000 00556nam a2200181Ia 4500
001 11254
008 180118s9999||||xx |||||||||||||| ||eng||
020 _a0071159517
040 _aTULIB
_cTULIB
041 _aeng
082 _a658.84 MCD
100 _aMcDonald,William J.
245 0 _aDirect marketing: an integrated approach /
_cMcDonald,William J.
260 _aBoston:
_bIrwin McGraw-Hill,
_c1998.
300 _axvii,532p;25cm
504 _aIncludes bibliographical references.
942 _cBK
999 _c7714
_d7714